Why HubSpot Bet Big On Media

From the SaaStock 2022 Scale Stage: Kieran Flanagan, CMO Zapier and ex-SVP Marketing at Hubspot, shares why HubSpot bet BIG on media. "The only difference between traditional media companies and software companies with media offerings within them, is really how they make money, right? Traditional media - ads and subscriptions, not a great business model. The subscriptions I think some media brands are going to do really well with them. Software and media, they make money through products and subscriptions, and the unit economics are much, much better. It does mean you have to think differently about how you measure this." No company becomes a success without doing things differently. To win, you need to make big bets and take hard decisions. This presentation goes behind the scenes on why HubSpot bet big on media by purchasing a media company and how that decision got made. We'll go through the insights and beliefs that drove the decision and our efforts to build a world-class media network.      Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)