Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop

Maximizing Sales and Conversions with Matthew Stafford

40 snips

Mar 4, 2025

Matthew Stafford, CEO of Build Grow Scale, shares his dynamic journey from traditional concrete business to e-commerce success. He discusses optimizing Shopify sites for higher conversions, the impact of customer reviews, and the importance of strong branding. Matthew also tackles overcoming limiting beliefs and the significance of exceptional customer service in scaling a business. With practical strategies and insights, he inspires listeners to embrace digital entrepreneurship and maximize their sales potential.

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ANECDOTE

Concrete to E-commerce Journey

Matthew Stafford transitioned from running a concrete business to e-commerce within five years.
He sold his concrete and two salons to become fully online, allowing more location freedom.

ANECDOTE

T-shirt Sales and Shopify Growth

Matthew sold $15 million in t-shirts in two years using found designs and ads.
He grew clients' Shopify sales from millions to tens of millions by optimizing site experience.

ADVICE

Simplify Site for Clarity

Remove clutter on your Shopify site to improve clarity and navigation.
Focus on simplifying the experience for your main buyers to boost conversions.

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In this episode, Dylan welcomes Shopify expert Matthew Stafford. Matthew shares his entrepreneurial journey from running a concrete business to becoming a successful online seller.

He discusses the importance of optimizing Shopify sites for better conversion rates, the value of customer reviews, and effective ad strategies. Matthew also provides insights on scaling a business, overcoming limiting beliefs, and the significance of strong customer service.

In this episode, we discuss:

[00:57] Meet Matthew Stafford: From Concrete to E-commerce

[02:53] Diving into Shopify and E-commerce Strategies

[06:00] Optimizing Your Shopify Site for Conversions

[17:10] The Importance of Customer Reviews and Branding

[21:01] Scaling Your Shopify Business

[23:37] Matthew's Personal Journey and Vision

Connect with Matthew:

LinkedIn: https://www.linkedin.com/in/matthewstafforddotcom/

Website: https://www.buildgrowscale.com/

About Matthew Stafford:

Over the past three decades, Matthew Stafford has been entrepreneurial and successfully building several businesses across various industries, including Concrete, Brick and Mortar Locations, POD, and Software-based ventures.

Matthew Stafford, the CEO and managing partner of Build Grow Scale and an equity owner of some in-house Ecommerce brands, has knowledge and expertise, enabling him to mentor thousands of store owners through paid Ecommerce groups and live events. His experience has also allowed him to help hundreds of ecommerce brands scale past the million-dollar mark - with many hitting the $10 million+ mark.

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

Want to get your $1 trial listing? Head to EtSEO and grab it today.

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist-ads

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/

👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!