413: Lessons in Burnout, Persistence, and Creativity after Ten Years of Food Blogging with Maggie Zhu

Growing a food blog while working full-time, outsourcing tasks for your business, and limiting burnout with Maggie Zhu from Omnivore's Cookbook.

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Welcome to episode 413 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Maggie Zhu from Omnivore’s Cookbook.

Lessons in Burnout, Persistence, and Creativity after Ten Years of Food Blogging

Maggie Zhu has been running Omnivore’s Cookbook, a food blog all about modern Chinese cooking, for over ten years. That’s a very long time in internet years! She’s had incredible success growing her site during this time and just recently wrote her first cookbook.

But this success didn’t come without some struggle. Maggie has navigated intense periods of burnout over the last ten years and has learned that outsourcing and prioritizing her creativity are key to helping her overcome these phases.

This interview is honest, raw, and thought-provoking, and we really hope it resonates with you as much as it did with us!

In this episode, you’ll learn:

• About how Maggie got started as a food blogger over 10 years ago.
• What it was like for her to work a full-time job while growing her food blog.
• What her goals are for her blog, and how she works through the comparison trap.
• How she limits burnout after blogging for 10+ years.
• Why she prioritizes outsourcing certain tasks for her business, and how she determines what to outsource.
• Where she finds people to join her team.
• How she approaches creating Chinese recipes for a Western audience.
• Why it’s important for her to find a creative outlet outside of her blog.
• What advice she has for someone in the early stages of food blogging.

Resources:

• Omnivore’s Cookbook
• Pinch of Yum’s Income Reports
• WP Engine
• Big Scoots
• Chinese Homestyle Cookbook by Maggie Zhu
• Upwork
• We Study Billionaires: Wealth and Health with Jason Karp
• Follow Maggie on Instagram, Facebook, and YouTube
• Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership