The Truth About Paid PR: What Works, What’s a Scam, and What to Skip

This week, Katrina is pulling no punches on a hot-button topic in the personal branding and PR world: paid public relations opportunities. From paid podcast guest spots to speaking fees and magazine features, Katrina breaks down which investments are worth it—and which ones are a total waste of your time, money, and energy.

In this solo episode, she shares:

• Why she will never pay to speak on a stage or to be on a podcast—and why you shouldn’t either
• The key difference between brand awareness vs. brand authority (and how to know what you actually need)
• How she tripled her ROI from one paid PR feature—and what made it work
• The red flags of low-quality podcast and speaking opportunities that prey on early-stage entrepreneurs
• A mindset shift to help you step into your "next level self" in life and business

Katrina also opens up about her personal journey—how reclaiming her mornings with weightlifting and stepping into her boldest voice yet is connected to her business evolution.

If you've ever felt unsure about where to invest your time or PR dollars, this episode is your roadmap for making smarter, bolder, non-icky decisions.

🔥 Mentioned in this episode:

• The difference between paid PR that builds credibility vs. empty vanity plays
• How Katrina landed two high-ticket clients from one strategic move
• Why earned media still matters—and how to actually earn it
• The upcoming price increase for the Fame Ready Entrepreneur Program (👀 ends July 2025!)

Links Mentioned:
Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching
Grab your ticket for Females on Fire: https://knockoutdirective--lmc.thrivecart.com/2025-conference/

Follow Katrina for more personal brand insights:
→ Instagram: https://www.instagram.com/katrinaowenspr/
→ LinkedIn: https://www.linkedin.com/in/owenskatrina/
→ Threads: https://www.threads.com/@katrinaowenspr
→ TikTok: https://www.tiktok.com/@katrinaowenspr
→ YouTube: https://www.youtube.com/@koyourbrand
→ Podcast Instagram: https://www.instagram.com/koyourbrand/

🎧 Listen now to protect your wallet—and your brand.