Deep Dive with Ali Abdaal

“I Quit My Job And Built A $10M Pizza Business” - Thom Elliot Founder of Pizza Pilgrims

87 snips
Nov 9, 2023
Guest
Thom Elliot
In this engaging discussion, Thom Elliot, co-founder of Pizza Pilgrims, shares his inspiring journey from corporate life to launching a $10M pizza empire after a whim-fueled trip to Italy. He delves into the artistry of authentic Neapolitan pizza making and the challenges of establishing a food business during the pandemic. Thom emphasizes the power of genuine connections and resilience needed to thrive in entrepreneurship. Plus, he reveals innovative ideas like pizza kits that emerged from adversity, showcasing the importance of adaptability in business.
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ANECDOTE

Pizza Pilgrims Origin

  • Thom and his brother, both dissatisfied with their corporate jobs, decided to venture into the food business.
  • Inspired by the burgeoning London street food scene, they focused on pizza, a surprisingly underserved market.
INSIGHT

Joy of Street Food

  • The immediate feedback loop in street food, where you make, serve, and watch the customer enjoy, offers unique satisfaction.
  • This direct interaction and fulfillment of a basic human need are emotionally rewarding.
ADVICE

Food Business: A Labor of Love

  • Start a food business for the love of it, not quick riches, as it is incredibly hard work with slow financial rewards.
  • It offers a rewarding lifestyle, interesting situations, unique opportunities, but demands dedication and resilience.
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