The Futur with Chris Do 270 - Building Communities, Part 2
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Dec 6, 2023 Tom Ross shares actionable insights on building thriving online communities. He emphasizes the importance of understanding your ideal community member, combining both hard and soft metrics. Personal conversations can yield deeper insights than surveys. Strategies for pricing entry and attracting members are explored, alongside the emotional challenges of transitioning from free to paid memberships. Effective onboarding and moderation enhance engagement, ensuring members feel valued. Ross draws on his experiences to help others cultivate communities that are both fulfilling and sustainable.
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Prioritize Fundamentals
- Focus on fundamental community-building aspects like value proposition and target audience.
- Avoid getting caught up in exciting but superficial elements like gamification or platform features.
Define Your Ideal Member
- Define your ideal community member through hard metrics (demographics) and soft metrics (values, interests).
- Conduct one-on-one conversations to understand potential members better than surveys.
Identify Unsuitable Members
- Identify unsuitable community member personas to understand who you don't want to attract.
- This helps filter applicants and create a more cohesive group.