
 StartUp Health NOW Podcast From Biotech to Walgreens: Lessons From 25 Years as a Physician Executive
 Jun 20, 2024 
 Dr. Harry Leider shares insights on customer understanding, launching MVPs in healthcare, and managing sales cycles. Discussions include challenges in the healthcare startup industry, regulatory hurdles, and strategies for building sales teams. Learn about Zinnia, direct-to-consumer marketing, and navigating the healthcare entrepreneurship space. 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5 
 Intro 
 00:00 • 2min 
 Challenges in Healthcare Startup Industry 
 02:14 • 18min 
 Challenges and Strategies in the Healthcare Entrepreneurship Space 
 20:19 • 4min 
 Discussion on Zinnia, Direct-to-Consumer Marketing, and Building Sales Teams in Healthcare Startup 
 24:36 • 5min 
 Challenges and Strategies in Sales Expansion and Passion in Healthcare Innovation 
 30:03 • 2min 
