Rainer on Leadership Five Reasons Churches Should Still Try to Reach Boomers
In this episode, Thom and Sam dive into five compelling reasons churches should still prioritize reaching Baby Boomers. Despite cultural shifts, Boomers remain a vital part of many communities—and churches. They’re often more open to spiritual conversations, have time and resources to invest in ministry, and bring deep life experience that can benefit younger generations. Boomers still matter, and your church can more effectively reach and disciple them.
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- Boomer Nones are declining (from 28% to 24% in one year).
- Boomers will likely be a significant portion of the church’s volunteer base.
- Boomers will likely be higher givers.
- Boomers’ life expectancy is close to 90 years old.
- Boomers can lead the way in legacy giving.
Source: Ryan Burge, “Religion in 2024: The Plateau Is Real.” Graphs about Religion. Burge uses the data from The Cooperative Election Study, 2008 to 2024.
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