On this episode, Anna Griffin, Chief Marketing Officer at Intercom discusses how to accelerate business growth through nano-engagement, why this type of engagement is critical for growing companies and how it can scale.

Growing users without engagement are the empty calories of growth. It feels good, but it’s not good for you. Users who are not engaged will eventually churn.

Specifically, Anna covers:

- The only thing businesses of the future will compete on.

- The most important business metric today.

- How to create ongoing customer engagement at scale.

- What is modern engagement?

- How entire organizations can work in unison to improve their customer experience.

Learn more at https://tractionconf.io

Connect with Anna Griffin: https://www.linkedin.com/in/annahgriffin/

Learn more about Intercom at https://www.intercom.com/

This episode is brought to you by:


Zendesk makes it easier to support your customers with customer service, engagement, and sales CRM solutions. Qualifying early-stage startups can get 6 months free of Zendesk Suite and Zendesk Sales CRM. Go to zendesk.com/startups to apply now.


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Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca


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#growth #marketing #startup