The podcast discusses the importance of focus in achieving business goals. It highlights narrowing focus for better productivity and emphasizes focusing on core strengths. The speaker shares their journey of starting their own business and the transformational effects of focusing on the highest value parts of their work.
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question_answer ANECDOTE
From Side Projects To A Real Business
Andrew Faris accidentally built a consultancy after taking a few projects and launching a podcast and website.
He discovered he enjoyed running a small business and hired part-time and full-time help to support it.
question_answer ANECDOTE
Head‑Of‑Growth Experiment
Faris experimented with an outsourced head-of-growth model juggling Google, Meta, and email across clients.
He found himself gravitating toward Meta and inconsistent scopes, which prompted later specialization.
insights INSIGHT
Clear Domain Of Highest Impact
Faris realized his clearest, highest-value expertise is scaling e-commerce brands from ~$1M to $20M+ using meta ads and operations.
That focus aligns his skills, reduces anxiety, and delivers outsized value to clients.
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A few months ago I started making a series of changes in my business. I cut work that I was good at, but not great at. I began building processes to outsource tasks that others good do just as competently as I could. And I eliminated almost the entirety of my "hourly consulting" business.
The result?
I'm wrapping up Q3 and heading into Q4 with the most profitable, most energizing, least anxiety-producing version of my business I've had yet.
The whole thing has served as yet another reminder to me of a truth I've learned before, but find myself having to keep relearning: insofar as you're able, focus on the highest value parts of your work.
Doing so pays massive dividends both financially and for quality of life.
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The Andrew Faris Podcast is now available on YouTube at www.youtube.com/@andrewfarispodcast.
EPISODE HIGHLIGHTS
[00:00:43] Focus is key for success.
[00:07:31] Clarity on e-commerce business growth.
[00:08:33] Narrowing focus for better productivity.
[00:13:33] Focus is essential for success.
[00:18:08] Focus on core product/business.
[00:22:07] Focus on core strengths.
EPISODE SPONSOR
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The Andrew Faris Podcast