Career Advice w/ Mari & Greg: Daily Habits for Business Success
Oct 31, 2024
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Explore the fascinating journey of building a business from a college startup to a successful product line. Discover tips on navigating marketing strategies and maintaining work-life balance as partners. Learn about turning ADHD into a strength and balancing creativity with caution in decision-making. The hosts share insights on standing out in a saturated market and the importance of customer engagement. Plus, dive into the world of health ownership and innovative marketing strategies that captivate audiences.
52:16
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Quick takeaways
Building a successful business partnership involves balancing personal and professional life while leveraging complementary skills for growth.
Maintaining a strong focus on core products and saying no to distractions are essential strategies for navigating the challenges of entrepreneurship.
High-quality content creation and community engagement are critical in establishing a brand's authenticity and driving customer loyalty.
Deep dives
The Growth of Bloom Nutrition
Bloom Nutrition has seen significant growth since its inception, evolving from a small startup to a team of over 100 employees. The co-founders, Mari and Greg, recount their journey from the early days of running their business from a dorm room to partnering with major retailers like Target. Acknowledging the challenges of scaling the company, they emphasize how each step in their path played a critical role in their success, highlighting a specific moment when they realized their brand was gaining traction through community engagement and word-of-mouth. Their focus on maintaining quality content and building relationships with customers has been pivotal in establishing Bloom Nutrition's reputation in the market.
Navigating Relationships in Business
Working alongside a significant other presents unique challenges and rewards, as Mari and Greg have discovered in their entrepreneurial journey. They share how their bond has evolved from being nearly inseparable in the early days of their business to achieving a balance between personal and professional life. The couple's complementary skills contribute to a successful partnership, allowing them to thrive as entrepreneurs. They discuss the importance of clear role assignments and the necessity of carving out individual time together, which has fostered a healthier work-life dynamic.
Mastering the Art of Focus
Focus is a crucial factor for success in business, as highlighted in discussions about Bloom Nutrition's development strategy. Mari emphasizes the importance of saying no to distractions, allowing the brand to concentrate on its core products, particularly during the initial stages. This steadfast focus enabled Bloom Nutrition to create a successful greens supplement that resonated well with consumers. Greg complements this perspective by sharing insights on his creative approach, which involves taking bold risks while balancing Mari's cautious mindset to streamline decision-making.
The Power of Content Creation
High-quality content creation has played a pivotal role in Bloom Nutrition's marketing strategy, as both co-founders stress its importance. They argue that a brand must operate as a media company, leveraging social media to build community engagement and trust. Content generated from their journey, combined with user-generated reviews, has established the brand's authenticity. They also highlight their strategy of reaching out to customers who share their experiences online, reinforcing the idea that engaging with the audience creates loyalty and drives growth.
Adapting to Market Demands
The founders discuss their approach to staying relevant amid competition and constantly changing consumer trends. They share a belief that entering saturated markets can often bring more opportunities rather than challenges, as it allows for customer familiarity with products. Expanding their product lineup to include new items like energy drinks shows their adaptability, and utilizing market data tools ensures they forecast trends effectively. Their past experiences emphasize the importance of understanding consumer preferences and the necessity of evolving a brand to meet those demands while showcasing their unique offerings.
Ep. 146 On today’s episode of Pursuit of Wellness, I’m joined again for the 4th time with my husband and Bloom co-founder, Greg, to explore the ups and downs of building a business as partners in life and work. We’re sharing our biggest insights on business advice, our journey with Bloom, and all the ups and downs of marketing strategy, community engagement, and finding our unique angle in an oversaturated market. Greg also opens up about his experience with ADHD and how he’s turned it into a strength, while I talk about balancing masculine and feminine energy in the workplace. From content creation and influencer marketing to personal growth and daily routines, this episode is packed with tips on making it work both in business and in life.
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Topics Discussed -
00:00:00 - Introduction
00:00:58 - LA Trips
00:01:42 - Business advice
00:02:52 - Bloom updates
00:04:37 - Working with your significant other
00:11:40 - Turning ADHD into a strength
00:15:43 - Schedule management
00:19:24 - Daily activities that move the needle
00:26:40 - Oversaturated market and creative ideas
00:30:56 - Importance of school and PDF Guides
00:35:42 - Dealing with hate
00:37:27 - Bloom partnerships
00:39:14 - Original “dream” and overcoming fear
00:44:07 - Doing things differently
00:45:17 - Forecasting trends as a leader
00:47:14 - Advice for a corporate girly
00:48:45 - We NEED cool Bloom Energy Drinks!
00:49:04 - Selling the product before testimonials
00:49:32 - Masculine and Feminine energy in business
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