The Duct Tape Marketing Podcast AI Works Best as a Teammate, Not a Tool
Jan 7, 2026
Join Lauren Esposito, Chief Marketing Officer at Assemble, as she dives into the evolving landscape of the workforce. Discover why treating AI as a digital teammate enhances productivity and trust. They discuss the importance of integrating digital workers with humans, reshaping roles, and addressing job replacement fears. Lauren emphasizes the need for organizational changes to partner with IT, redefine workflows, and truly harness the power of AI for meaningful impact in business. Get ready to transform your approach to the future of work!
AI Snips
Chapters
Transcript
Episode notes
AI As A Teammate
- Treat AI as a team member rather than just another tool to unlock more value and ROI.
- Thinking of digital labor as part of your workforce changes implementation, memory, and orchestration.
Business Leaders Own AI Outcomes
- Business leaders must partner with IT and own AI success, not delegate it entirely to IT.
- Schedule regular coaching and reviews for digital workers like you would for human employees.
SDR Agent Example
- Assemble launched an SDR agent and needed business input because IT lacked SDR context.
- They connected the agent to Salesforce and Slack and now review its performance weekly.