The Business of Travel

The Path Forward for NDC: Implementation and Impact Across the Industry Ecosystem

Jul 31, 2023
Experts discuss the impact and implementation of NDC in the travel industry, highlighting the challenges and benefits. They emphasize the need for scale, adoption, and standards. Minimizing intermediaries and embracing new workflows are essential for better content delivery. Challenges include the lack of a solid GDS option for NDC content, but overall, there is optimism about the opportunities NDC brings to enhance user experiences and improve travel efficiency.
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