Marketing School - Digital Marketing and Online Marketing Tips Spotify Podcasting Revenues & Their $20B Opportunity #2151
Jul 9, 2022
Spotify's impressive podcasting revenues hint at a massive $20 billion opportunity on the horizon. The discussion delves into how their long-term investments could reshape the market. Plus, the challenges of growing a podcast following are highlighted, stressing the trust-building benefits that come with it. Overall, the insights reveal a promising future for podcasting as a significant revenue stream.
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Spotify's Podcasting Bet
- Spotify's podcasting revenue reached $215 million, despite a $1 billion investment.
- Podcasting represents a potential $20 billion market, and Spotify's bet is paying off.
Podcast Market Growth
- Despite over 4 million podcasts existing, the market is still relatively unsaturated.
- This indicates significant growth potential within the podcasting landscape.
Podcasting Growth
- Eric Hsu attended a conference where someone mistakenly claimed podcasting was dying.
- However, data from Edison Research and the Infinite Dial report show ongoing growth.