A father and son SaaS team turned down a $7m all cash offer. They serve 1400 small hostels and vacation homes. Discussed topics include revenue, customer acquisition strategies, team size, company value, and financial aspects.
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Quick takeaways
MiniHotel.io serves over 1,400 smaller hotel chains and vacation rentals with an average monthly fee of $85, experiencing significant growth and adding 40 new customers monthly.
Despite receiving offers of acquisition, including a recent $6-7 million offer, MiniHotel.io remains committed to their growth strategy of serving their target market of smaller hotels and vacation rentals while continuously adding new customers.
Deep dives
The Growth and Focus on Small Hotel Chains and Vacation Rentals
MiniHotel.io, a pure SaaS for the hospitality industry, serves over 1,400 smaller hotel chains and vacation rentals with an average monthly fee of $85. The company, currently generating around $1.3 million in monthly revenue, experienced significant growth, adding 40 new customers monthly. With a bootstrap business model, MiniHotel.io aims to maintain 100% ownership. The company leverages paid ads, including Google and Facebook, and platforms like Capetera to attract customers.
Bootstrapping, Ownership, and Growth Strategy
MiniHotel.io has bootstrapped its business since its inception in 2007. The company is owned entirely by the founder and his father, who started the venture together. Despite receiving offers of acquisition, including a recent $6-7 million offer, MiniHotel.io remains committed to their growth strategy. They focus on serving their target market of smaller hotels and vacation rentals while continuously adding new customers.
Efficiency, Localized Approach, and Profitability
With a team of 25 employees, including 5 engineers, MiniHotel.io has shown strong profitability, except for 2022 when they invested in opening a new office in Serbia. The company's highly localized product and excellent support contribute to its low customer churn, under 3% annually. MiniHotel.io's marketing efforts include paid ads, organic growth, and word-of-mouth recommendations, with capterra being an effective channel. The company is valued at around $15 million, demonstrating their sustainable growth and successful cloud migration strategy.
This father and son SaaS team turned down a $7m all cash offer - a 6x multiple. They serve 1400 small hostels and vacation homes to help them manage bookings. Should the bootstrapped team have taken the $7m?
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