Under the Influence Podcast Ep. 29 - Breaking Beauty : From Beauty Editors to Professional Podcasters
Apr 17, 2019
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From Magazine Layoff To Podcast Launch
- Jill and Carlene started Breaking Beauty after losing magazine jobs and seeing a white space in beauty podcasts.
- They taught themselves audio production and transferred storytelling skills from magazines.
Print Skills Translate To Audio
- Magazine skills like crafting interview questions and storytelling translate strongly to podcasting.
- Moving from slow magazine cycles to weekly podcasting raised production intensity dramatically.
Feature One Best Product Per Brand
- Focus podcast episodes on a brand's bestselling product to guide listeners' purchases.
- Use founders' own words to communicate why a single product matters.