What Does Influence Mean to You?

Carleen: I think it's really about the idea of that like best cap secret or just something that you've discovered that you really love and you share it in an authentic way. So to me, an influencer is somebody who like can stick to their integrity so that they are coming from that place where it's like, no, I really do stand behind this product. And that's what's making me believe and want to try it myself. Carleen: It's just that connection to the audience and it builds trust to Carleen's point. Emily Weiss created Glossier by creating a whole community of trust within the gloss as a stepping stone. She said she had that aspirational