#260-How to Scale an Environmentally Friendly Ecom Brand Online

Jan 2, 2023

42:55

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If you are planning to launch an environmentally friendly product, you might want to think twice and consider taking it from a brand that has multiple certifications that it is not easy. But if you really have a genuine goal to go green and give back to the environment, you’ll find this episode as meaningful.

On our show Today, CFO of Lunchskins, a women owned business of reusable paper storage bags that are certified eco-friendly and safe with goals in helping families act greener and give back to the planet, Shannon Peters. Shannon will give a glimpse of what it is like to acquire certifications, launch and scale these products in and out of Amazon and combating big storage bag competitor brands.

I have taken away loads of information in this episode and I hope you do too.

In This Episode:

[01:45] Welcoming Shannon Peters on the show, CFO of Lunchskins

[03:30] All about Lunchskins

[12:00] Manufacturing is not easy.

[15:35] FSC Certification.

[16:45] Women owned.

[17:55] B Corp Certification.

[20:00] Collaborations

[24:20] Amazon or Shopify?

[31:32] Best platform to launch a product.

[32:25] Amazon influencers.