I'm a huge believer in creative diversity. I've devoted at least one episode to the idea that brands who truly maximize Meta Ads do so by building out the operational processes required to generate creative across a wide range of formats.

And yet:

There is one type of ad that I see that most consistently outperforms the rest of the account. That ad type is the "longform explainer," and if there's one creative strategy that's core to the AJF Growth Meta Ads playbook, it's this.

Today on the show, I unpack what that ad format is and tell you why I think it works so well.

EPISODE HIGHLIGHTS

• 00:00:04 - Introduction and Overview
• 00:01:04 - The Power of the Long-Form Explainer Ad
• 00:03:45 - The Importance of Clarity in Ad Creative
• 00:07:12 - The Four Sections of a Long-Form Explainer Ad
• 00:12:30 - Section 1: The Hook
• 00:15:20 - Section 2: The Education Section
• 00:20:45 - Section 3: Validation and Guarantee
• 00:24:10 - Section 4: Offer and CTA
• 00:27:45 - Testing Different Hooks and Offers
• 00:30:15 - The Length of the Ad and Mobile News Feed
• 00:32:40 - Conclusion and Future Episodes

EPISODE SPONSOR

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REFERENCED IN THIS EPISODE:

• "Building The Process For Meta Ads Success" (YouTube, ⁠⁠Spotify⁠⁠, ⁠⁠Apple⁠⁠)

FOLLOW UP WITH ANDREW

• Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Email Andrew: podcast@ajfgrowth.com
• Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

EPISODE MUSIC

• Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
• Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means