I'm a huge believer in creative diversity. I've devoted at least one episode to the idea that brands who truly maximize Meta Ads do so by building out the operational processes required to generate creative across a wide range of formats.

And yet:

There is one type of ad that I see that most consistently outperforms the rest of the account. That ad type is the "longform explainer," and if there's one creative strategy that's core to the AJF Growth Meta Ads playbook, it's this.

Today on the show, I unpack what that ad format is and tell you why I think it works so well.

EPISODE HIGHLIGHTS

00:00:04 - Introduction and Overview
00:01:04 - The Power of the Long-Form Explainer Ad
00:03:45 - The Importance of Clarity in Ad Creative
00:07:12 - The Four Sections of a Long-Form Explainer Ad
00:12:30 - Section 1: The Hook
00:15:20 - Section 2: The Education Section
00:20:45 - Section 3: Validation and Guarantee
00:24:10 - Section 4: Offer and CTA
00:27:45 - Testing Different Hooks and Offers
00:30:15 - The Length of the Ad and Mobile News Feed
00:32:40 - Conclusion and Future Episodes

EPISODE SPONSOR

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REFERENCED IN THIS EPISODE:

"Building The Process For Meta Ads Success" (YouTube, ⁠⁠Spotify⁠⁠, ⁠⁠Apple⁠⁠)

FOLLOW UP WITH ANDREW

EPISODE MUSIC

Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means

The Best Performing Meta Ads I Run