Welcome to episode 31 of the Food Blogger Pro podcast! This week, Bjork talks with Erin Clarke from Well Plated about rebranding her food blog.

Back when Erin started her blog, it wasn't called Well Plated. Instead, it was called The Law Student's Wife - and that's because 1) she was a law student's wife, and 2) it wasn't necessarily about food.

But after blogging under that name for a while, she decided that she loved posting recipes. And unfortunately, the name of her blog just didn't fit any more.

So, she made the really tough decision to rebrand her blog, and she did it! But it wasn't all rainbows and unicorns, though. There wasn't much info about the process of rebranding out there, so she had to go at it all on her own.

In this episode, Erin shares what she learned along the way, and her #1 resource for learning what it takes to rebrand your blog.

• Why she started a blog and what it was all about
• When she was able to go full-time with her blog
• What made her decide to rebrand her blog
• What went in to choosing her new blog name
• How she figures out what her readers want to see
• The best thing she did for her blog (aside from rebranding)
• Her advice for new bloggers

Resources:

• Well Plated
• Whois.net
• Namechk.com
• Delivering Happiness by Tony Hsieh
• Rebranding Your Blog eBook
• Well Plated on Twitter, Pinterest, Facebook, Instagram, and YouTube

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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