Ep 377: Navigating A Major Health Event While Keeping Your Advisory Firm Going And Growing with Meredith Moore
Mar 19, 2024
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Explore how a financial advisor navigated a major health event while growing her firm, focusing on strategic hiring, niche development, and networking. Learn about managing challenges of a brain tumor diagnosis, overcoming personal struggles, and driving growth through difficult times. Delve into building a strong professional network, balancing high-powered careers with caregiving, and leveraging prestigious platforms like TEDx talks for career advancement.
Strategic early hiring boosted firm revenue growth amidst personal health challenges.
Fostering deep connections with female executives led to a powerful networking luncheon series.
Leveraging TEDx talk and Forbes writing enhanced credibility and social proof for professional expansion.
Deep dives
Meredith Moore's Firm Growth Amidst Personal Struggles
Meredith Moore, founder of Artisan Financial Strategies, shares her journey of growing her firm while facing personal challenges, including battling a glioblastoma brain tumor diagnosis. Despite setbacks, Meredith strategically hired early to jump-start revenue growth, focusing on fostering female clients out-earning their partners. She leveraged her TEDx talk for social proof, organized a successful luncheon series for high-level women executives, and prioritized constant improvement in her hiring process.
Overcoming Health Struggles and Managing Firm Operations
Facing brain surgeries and cancer treatments, Meredith continued engaging with clients, emphasizing revenue goals per household. She maintained a planning-centric practice, blending financial planning and insurance to cater to mid-market clientele. Meredith's resilience and commitment to involving family in financial planning reinforced her unique approach to the advisory business.
Building a High-Profile Network through Luncheon Series
Meredith's luncheon series, 'Interesting Women Leaders in the ATL' focused on creating intimate connections among senior female leaders, fostering deep conversations and fostering genuine networking opportunities. By adeptly curating the attendees, facilitating engaging dialogue with personal and professional questions, and utilizing technology for virtual interactions, Meredith established a powerful network around influential women in Atlanta.
Content Creation and Thought Leadership
Meredith diversified her efforts by generating thought-provoking content through articles and newsletters addressing topics like retirement for high achievers, financial responsibilities toward aging parents, and navigating women's evolving roles in society. Through strategic writing and relevant content, she aimed to engage her target audience, assert her expertise, and spark meaningful conversations within the financial and societal spheres.
Building Credibility Through Writing for Forbes and TEDx Talk
The podcast discusses how the speaker established credibility through writing for Forbes and giving a TEDx talk. By paying to contribute to Forbes, the speaker gained visibility and social proof, enhancing their reputation. Additionally, the process of applying for and giving a TEDx talk involved refining the idea to a simpler concept and extensive preparation, illustrating how these experiences contributed to the speaker's social proof and professional development.
Challenges and Lessons in Business Growth
The episode highlights the speaker's growth challenges in their advisory firm, including issues with hiring and operational capacities. Learning from past recruiting mistakes, they emphasized the importance of strategic hiring processes and mentorship. Reflecting on their journey, the speaker stresses the significance of continuous learning and balancing business management with financial advisory to achieve success.
Meredith Moore is the Founder and CEO of Artisan Financial Strategies, a hybrid advisory firm based out of Georgia that oversees $77 million in assets under management for 120 client households. Despite facing a daunting diagnosis of a 7cm Glioblastoma tumor in her brain in 2005—which led to years of surgeries, radiation, and chemotherapy—Meredith remarkably kept her firm operational and thriving, growing it to over $1 million in annual revenue while still serving her clients.
Listen in as Meredith shares how she navigated significant challenges and drove her firm’s growth through strategic early hiring, a pivotal revamp of the hiring process, and specializing in advising women senior executives and entrepreneurs. She also discusses the impact of her TEDx talk on couples’ dynamics with money and leveraging it as social proof to expand her professional network, as well as what has been crucial to her sustained success.