The Game with Alex Hormozi Part 1: $100M Offers Book | Ep 579
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Aug 19, 2023 In this podcast, Alex discusses profitable offers using pricing, value, guarantees, and naming strategies. He shares his journey from ruin to success, emphasizing the importance of taking bold risks in business. The chapter descriptions explore the significance of grand slam offers, overcoming debt, and crafting successful offers for entrepreneurial success.
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Financial Ruin and Support
- Alex Hormozi faced financial ruin on Christmas Eve 2016, with his business failing and owing commissions.
- Despite this, his girlfriend Leila offered unwavering support, motivating him to continue.
Risky Launch and Success
- Alex, with Leila's encouragement, launched six gyms despite being in debt, spending $3,300 daily.
- This risky move paid off, generating $3 million in profits within 12 months and reaching $120 million in sales later.
The Secret to Sales
- Make offers so good that people feel foolish declining them.
- This simple yet powerful sales secret transformed Alex's perspective and business approach.