The Future of STR: Why Luxury Wins & The Middle Gets Crushed | The STR Scale Show with Mike Reilly | Ep 09

YOUR STR STRATEGY MIGHT BE DEAD—TIME TO ADAPT.

In this episode, Tyler Coon and Mike Reilly dive into what’s really happening across the short-term rental market in 2024...

...and where the smart money is moving.

You’ll learn:

• Why low-end properties are disappearing (and what replaces them)
• How investors are multiplying profits through equity exits
• What upgrades are actually producing 50%+ cash-on-cash returns
• The biggest mistake STR hosts make with property design and amenities
• Why boutique cohosts and local managers are beating big-box operators

The STR industry is consolidating, and only the best will survive.

05:30 – Luxury Dominance: The Future of Short-Term Rentals

08:30 – STR Consolidation: Why Only the Top 10% Will Thrive

11:00 – Strategic Renovation: High ROI From Over-Investing in Design

13:30 – Sleeping 30: Big Groups, Bigger Opportunity

16:00 – Building a Moat: Unique Amenities That Lock In Demand

18:30 – Recession-Proof Strategy: Why Luxury Still Wins in Downturns

20:30 – Equity Moves: Sell or Reinvest for Maximum Return

23:30 – Portfolio Power: Scaling with High-Performing Assets

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