Short Term Rental Secrets Podcast The Future of STR: Why Luxury Wins & The Middle Gets Crushed | The STR Scale Show with Mike Reilly | Ep 09
Apr 10, 2025
Tyler Coon, Founder of Savvy SGR Agents, shares his insights into the evolving short-term rental market. He discusses why luxury rentals are thriving while lower-end properties are vanishing. Listeners learn about lucrative renovation strategies yielding impressive returns and the importance of unique amenities to attract guests. Tyler also emphasizes the rise of boutique managers over large operators and shares tactics for maximizing investment returns. With market consolidation on the horizon, he warns only the best will survive the coming changes.
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Luxury Dominates STR Market
- Luxury short-term rental properties dominate the future market and offer high returns.
- Investing heavily in high-end amenities and design can yield 50%+ cash-on-cash returns.
High-Value Renovation Pays Off
- A $300,000 property renovation resulted in $30,000/month revenue and 50% cash-on-cash return.
- The owners recouped their investment within a year, then profited significantly.
Big Group Rentals Create New Market
- Properties accommodating large groups (20-30) unlock a new niche with affordable per-person pricing.
- Such unique offerings create a competitive moat in smaller markets like Asheville.