The Marketing Millennials

SPECIAL SERIES: Marketing Tactics for Small Budgets | Bathroom Break #48 🚽

Mar 24, 2025

Discover how to make a marketing impact without emptying your wallet! Learn that a modest investment in Instagram can yield meaningful results. Networking doesn't have to be pricey; simple hangouts can be valuable. Plus, micro-influencers offer affordable promotion by showcasing your product. Embrace experimentation with small budgets for substantial outcomes!

09:09

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Quick takeaways

Investing as little as $10 to $20 weekly in social media ads can significantly enhance brand visibility and engagement.

Cost-effective networking at industry events is possible by opting for exhibit hall tickets, fostering valuable connections without overspending.

Deep dives

Maximizing Impact with Minimal Investment

Small marketing expenditures can lead to significant outcomes for brands. Investing as little as $10 to $20 per week in boosting high-performing posts on social media can help grow a follower base, leading to a more substantial community engagement over time. This approach restructures the common belief that significant advertising requires a large budget, demonstrating that even minimal investments can enhance a brand's visibility. By focusing on profile views and follower growth rather than immediate conversions, brands can cultivate an audience that is primed for future marketing efforts.

Intro

2min

Maximizing Impact on a Small Budget

3min

Affordable Marketing Strategies Utilizing Micro-Influencers

4min

Money doesn’t grow on trees, we all know that. But, you don’t need to break the bank to see results.

Daniel says that if you start boosting Instagram posts with $10 to $20 a week, you can still see meaningful results. Lots of people are under the impression that Instagram and Meta costs a ton of money, and that’s just not the case.

Plus, you can even save some money if you want to network at industry events—without paying outrageous amounts of money in ticket fees. Jay shares how an exhibit hall hang out could be what you need.

And, how do microinfluencers play a role in all of this? Sending them your product may be the right move.

This short ‘n sweet Bathroom Break is all about spending less $$$ and seeing more impact. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

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YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com