

#021 Darren Hemmings: Music marketing expert on how to get your music heard in 2025
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Returning guest Darren Hemmings is a music marketing expert and the founder of a creative marketing agency specialising in music called Motive Unknown.
He's also the author of the excellent Network Notes Substack.
How do you break through in 2025? How do you even get your music heard? These problems are as pertinent for acts signed to big labels as it is for people just starting out.
Is streaming a problem? And what is the role of labels today? We address all these things and much more besides in a vital conversation for anyone with even a passing interest in music, the industry, and the development of culture in today’s big tech- dominated world.
This is a great conversation with a returning guest who will definitely be on the show again!
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