

Music Not Diving with Scuba
Scuba
Paul Rose aka the musician, DJ, and label boss known as Scuba talks to people of significance from the world of electronic music about their experiences, observations, and attempts to cultivate a life for themselves in the murky and sometimes treacherous waters of the music industry. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Sep 23, 2025 • 1h 14min
#021 Darren Hemmings: Music marketing expert on how to get your music heard in 2025
Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDivingReturning guest Darren Hemmings is a music marketing expert and the founder of a creative marketing agency specialising in music called Motive Unknown.He's also the author of the excellent Network Notes Substack.How do you break through in 2025? How do you even get your music heard? These problems are as pertinent for acts signed to big labels as it is for people just starting out.Is streaming a problem? And what is the role of labels today? We address all these things and much more besides in a vital conversation for anyone with even a passing interest in music, the industry, and the development of culture in today’s big tech- dominated world.This is a great conversation with a returning guest who will definitely be on the show again!--If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist Hosted on Acast. See acast.com/privacy for more information.

Sep 16, 2025 • 1h 28min
#020 Jamz Supernova on BBC radio, the Mercury Prize, and the genius of Dizzee Rascal
Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDivingJamz Supernova is one of the UK’s most respected DJs and broadcasters. Best known for her shows on BBC Radio 1Xtra and BBC 6 Music, she's built a reputation as a champion of forward-thinking sounds, spanning R&B, future soul, club music, and the global underground.Beyond her broadcasting career, Jamz is also the founder of Future Bounce, the label and club brand that has become a platform for innovative new talent. From curating radio shows and festival stages to running her own imprint, she has established herself as a key voice shaping the conversation around contemporary music in the UK and beyond.We discuss her experiences in broadcasting, the various ways people find their way in music careers, and what it's like being a judge on the Mercury Music Prize.Get involved!--If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist Hosted on Acast. See acast.com/privacy for more information.

Sep 9, 2025 • 1h 15min
#019 El Hornet on influencing Skrillex, Glasto with Beyoncé, and the new Pendulum album
Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDivingPendulum are the biggest Drum n Bass act of all time. A controversial statement perhaps but one that ChatGPT agrees with. El Hornet is the band's DJ, a member since day 1 of Pendulum in Perth, Australia, and a man who has been on every step of the journey along with Rob Swire and Gareth McGrillen. They have a new album out called Inertia, and it's their first one since 2010. It's both very modern and very recognisable as a Pendulum record, which might say as much about their wider influence on dance music as anything else. We discuss the scene in 90s Perth, playing in punk bands, moving to the UK in 2003, taking over the scene and ultimately outgrowing it. Oh and playing before Beyoncé at Glastonbury. Some mad stuff in this one - you're gonna enjoy it! --If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist Hosted on Acast. See acast.com/privacy for more information.

Sep 2, 2025 • 1h 26min
#018 Kelly Lee Owens on haunted hotels, tiny venues, and the value of music
Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDivingWe are finally back with a brand new episode!Kelly Lee Owens is one of the most notable UK electronic musicians to emerge over the last decade. An album artist, she released her first LP back in 2017 and the most recent, Dreamstate was released on dh2 in 2024.We discuss her past as a Taekwondo black belt, experiences with the supernatural, making music without knowledge of theory, the mechanics of releasing music today, as well as the challenges facing musicians and the scene more widely.This is a good one!--If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist Hosted on Acast. See acast.com/privacy for more information.

Aug 19, 2025 • 2h
Classic Episode: Skream on flaming tour buses, stage invasions, and being marketed as a hellraiser
Music Not Diving is supported by AC55ID... head over to www.ac55id.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the full video version of this episode over at youtube.com/@WeNotDivingSkream was the poster boy for the early dubstep scene, then made the charts as part of Magnetic Man, and since then forged a unique path through different areas of dance music while always maintaining the personality that made him a star in the first place.This conversation was first broadcast in September 2023, episode 85 of our previous incarnation, the Not A Diving Podcast. And more people have listened to it than any of our other 200-odd episodes.We discuss what the very early years of dubstep were really like, and what happened when the Americans got involved. What it was like being marketed as an old fashioned rock n roll hellraiser, the fun that was had and the pressure that came with it. And we get into how the music and the scene has changed along the way.This is a great chat with a legend of UK music - worth a re-spin even if you listened the first time round, and absolutely essential listening if you missed it! --If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist Hosted on Acast. See acast.com/privacy for more information.

Aug 12, 2025 • 44min
Classic Episode: thoughts on Bandcamp and the D2C model
Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDiving--If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist Hosted on Acast. See acast.com/privacy for more information.

Jul 29, 2025 • 1h 33min
#017 Slam on Techno, Daft Punk, and why Glasgow is the best place to DJ
Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDivingStuart McMillan is half of Slam, one of the most important UK techno acts in history and absolute key players in the world of Scottish electronic music.The new Slam album, Dark Channel is out now on their own Soma imprint - one of the most important UK techno labels and a conversation in itself.We discuss the story of Slam from the mid 80s onwards, traversing the Acid House experience in Glasgow into the 90s rave era and beyond. We talk about Daft Punk releasing their early singles on Soma and the history of the label more generally. And we discuss the modern techno scene in Scotland and across the world.Another point of conversation is the 2018 Slam album Athenaeum 101 - a really great piece of work which very much deserves another look and listen.Scotland has been criminally neglected on the podcast up til now so this is a great way to start addressing the balance! --If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist Hosted on Acast. See acast.com/privacy for more information.

Jul 22, 2025 • 13min
Schedule PSA and the world's worst Spotify take
Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDivingNo full episode this week but an update on our scheduling woes and what we have coming up for the rest of the summer. Oh and the world's worst Spotify take. --If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist Hosted on Acast. See acast.com/privacy for more information.

Jul 15, 2025 • 1h 42min
Classic Episode: Luke Slater on techno, acid house, and Berlin
Music Not Diving is supported by AC55ID... head over to www.ac55id.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!--Watch the full video version of this episode over at youtube.com/@WeNotDivingWe've covered techno quite a lot over the years, but this episode is definitely one of our favourites. Originally broadcast May 2024, we were discussing the LB Dub Corp album Saturn To Home. But we talk about a lot more than that! Normal service will resume on Tuesday 29 July. --If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist Hosted on Acast. See acast.com/privacy for more information.

Jul 8, 2025 • 1h 16min
#016 Psychotherapist on mental health, creativity, and whether geniuses are all mad: Denise Devenish
Music Not Diving is supported by AC55ID... head over to www.ac55id.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!And for artists and labels... use the code Scuba6 for six months free use of the platform!!--Watch the full video version of this episode over at youtube.com/@WeNotDivingDenise Devenish is a psychotherapist who specialises in treating musicians, offering a specialist service for those working in music and the creative industries.She describes herself as having grown up "in a family steeped in the music business and having been surrounded by musicians and industry folk my whole life" and having "witnessed first hand the unique highs and lows that working in the industry entails."So of course this is an interesting person to talk to!We discuss the extent of the mental health crisis in the creative industries (as well as the wider economy), the differences in the younger generation and their attitudes to drug and alcohol, the "art comes from pain" and "genius requires madness" tropes, and the changes that digital music has brought to participants in the industry.The book we refer to is Can Music Make You Sick? by Sally Anne Gross and George Musgrave (aka Context). A key input into that is Jodi Dean's Communucative Capitalism (2005), which I also recommend.This a really interesting discussion of some pertinent issues!--If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist Hosted on Acast. See acast.com/privacy for more information.