Mark Osborne is a marketing guru and the author of "Maximize the Multiple," 13 Key Levers to Improve Your Sale Price.
We have a fascinating discussion about some of his 13 levers. One that stood out is what we and others preach - get rid of owner dependency, especially in sales.
Mark divides the levers into categories of what affect they can have on a business' multiple of earnings.
- Good - .3X-1.5X improvements
- Best - 1.5X-3X improvements
We couldn't cover all 13 in one episode so expect Mark back in the future.
John Martinka
Jessica Martinka
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Martinka Consulting's Getting the Deal Done Podcast