🏔️ Patagonia Fleece: The Billion Dollar Toilet Seat Cover | 19

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Feb 18, 2025

Discover how Patagonia fleece became a staple for climbers and venture capitalists alike. Yvon Chouinard, the founder, aimed for outdoor adventure rather than high-end fashion, all while battling his anti-corporate instincts. A quirky inspiration from toilet seat covers led to groundbreaking fabric innovations. Explore Patagonia's journey from struggling company to sustainability hero, and hear tales of thrilling climbs in Yosemite that shaped both gear and mindset. It's a fascinating blend of adventure, environmentalism, and unexpected successes.

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ANECDOTE

Glamping Gear

Nick Martell asks Jack Cravici-Kramer for advice on gear for a Yosemite trip.
Jack points out Nick's glamping tendencies, including heated comforters.

INSIGHT

Patagonia's Broad Appeal

The Patagonia fleece is worn by diverse groups, from hikers to finance professionals.
This mismatch between target and actual customer contributes to its iconic status and fuels sales.

ANECDOTE

Yvon's Unlikely Success

Yvon Chouinard, Patagonia's founder, is a self-described "existential dirtbag."
He built a multi-billion dollar brand while prioritizing anti-consumerism and environmentalism.

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