Pipeline Visionaries The New Marketing Role You Should Be Hiring For
10 snips
Jan 6, 2026 
Emily Kramer, founder of MKT1 and a recognized voice in B2B marketing, joins Ian Faison to explore the evolving landscape of marketing roles influenced by AI. They introduce the concept of the 'gen marketer'—a versatile generalist who seamlessly blends creativity with strategy. The discussion emphasizes the necessity for speed over perfect alignment, advocating for bold marketing bets that prioritize impactful campaigns. Emily also likens marketing to venture capital, stressing the importance of portfolio strategies and audience-centric creativity.
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AI Makes Generalists More Valuable
- AI is shifting marketing team composition toward generalists who can connect creative and distribution.
- Gen marketers orchestrate campaigns, use AI, and reduce reliance on many in-house specialists.
Prioritize Speed Over Perfect Alignment
- Prioritize speed to execute ideas rather than perfect cross-functional sign-offs.
- Empower one owner to approve and ship work quickly to maintain velocity.
Too Many Reviewers Killed A Podcast Idea
- Ian recalled an eight-person approval call for a company podcast that felt unsustainable.
- He argued the idea owner should have run it alone to preserve speed and quality.