This Guy Made $1M ARR Using No-Code Tools

Sep 13, 2025

Offer Yehudai, CEO of Arya, discusses the importance of intimacy in relationships and how his platform helps couples rekindle passion. With over 15 years in marketplace development, he emphasizes a strategic go-to-market approach over chasing virality. Offer shares insights on designing impactful paywall experiments, optimizing customer engagement, and focusing on retention with a strong onboarding process. He also explores the psychological factors behind consumer spending and advocates for sustainable growth through targeted marketing metrics.

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INSIGHT

Intimacy Is An Untapped Consumer Category

There is a large, underserved market for helping couples maintain intimacy post-children and routines.
A combined product of concierge, content, and curated goods can meet this latent demand.

ADVICE

Charge Before You Launch Features

Charge from day one instead of offering long free trials to get real signal from paying customers.
Prioritize feedback and product improvement for customers who actually pay rather than optimizing trial-to-paid rates.

ADVICE

Front-Load Churn To Focus On Real Users

Front-load churn by charging up-front so you focus on improving the experience for paying customers.
Fix issues for users who request refunds instead of spending effort on free users who never paid.

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In this episode, we’re joined by Offer Yehudai, CEO at Arya - a subscription platform helping couples around the world reignite passion and intimacy through curated products, educational videos, and expert guidance.

With 15+ years of experience building marketplaces and keeping apps free, Offer co-founded Inneractive, scaled it to an acquisition, then led at Fyber and Digital Turbine before switching gears to tackle one of the most universal human needs: connection.

Offer will share real-world insights on go-to-market strategy, paywall experiments, monetization tactics, retention strategies (like hitting 87% usage retention by month-12), and how to apply a product-driven mindset across both apps and subscription businesses.

Whether you’re an indie founder or a scaling studio, this session is packed with actionable strategies for launching, growing, and sustaining a successful product in today’s competitive landscape.

You will discover:

✅ How to design paywall experiments that actually move the needle

✅ Go-to-market strategies for launching and scaling apps

✅ Web vs App: when and how to go beyond the stores

✅ Retention strategies to turn early users into long-term customers

Learn More:

Arya is hiring marketers and product managers - check out https://www.arya.fyi/ if you’re looking to join a mission-driven team!

You can also watch this video here ⁠https://youtube.com/live/xHB1N14DBIM

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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