The Game with Alex Hormozi 13. Levels of Customer Financed Acquisition | $100M Lost Chapters Audiobook
Nov 14, 2025
Discover the intriguing levels of customer-financed acquisition and how they can propel your business. Alex explains the critical first level where acquisition costs exceed early profits and the necessity for outside funding. Progressing to levels where profit doubles acquisition costs unveils pathways for explosive growth. He illustrates this with real examples, showcasing how businesses skyrocketed their customer base. Learn to shift your mindset to build an unbeatable acquisition machine, ensuring cash flow never limits your potential for scaling.
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Three Levels Of Customer-Financed Acquisition
- Alex Hormozi defines three CFA levels by linking gross profit (GP) and acquisition cost (CAC) within the first 30 days.
- This framework shows how timing of profit relative to CAC determines funding needs and growth limits.
Avoid Level One When Bootstrapping
- Avoid CFA level one when starting unless you have substantial capital because you must float the business on savings or loans.
- Alex warns this is high risk, unpleasant, and workable only if you already have lots of money.
Use Interest-Free 30-Day Credit Smartly
- Use credit cards to operate at CFA level two by matching first-30-day profit to CAC and clearing the balance monthly.
- Treat your credit limit as a temporary ad budget cap and expand it as needed responsibly.
