Should You Branch Out or Niche Down?

On today’s show, we chat with Christine, the founder of Bryant Creative Company.

Christine has a nice freelance business where she works on graphic design and branding for her clients. 

But over time, Christine has also begun to offer additional services such as web design—which, frankly, she doesn’t enjoy as much and she’s not as good at.

That brings up a whole lot of questions on our call such as: should I outsource jobs that aren’t a fit? Or should I decline them altogether?

If you’re not sure whether to expand your service offering or double down on what you do best then this episode, where we're joined by special guest coach Matt Olpinski, is for you.

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