The podcast explores the trend of paying to cut lines in various industries, discussing the profitability and ethical implications. They also delve into the risks and trends of VIP programs, highlighting negative effects on customer relations. Additionally, they touch on embracing humanity in the workplace and acknowledging setbacks and emotional challenges at work.
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Quick takeaways
Line cutting culture is expanding rapidly across industries, benefiting businesses but potentially deepening the divide between customers.
Concerns arise over the ethical implications and potential backlash of the growing trend of paying to cut the line.
Deep dives
The Rise of Line Cutting Culture
Line cutting, the practice of paying to skip wait times in various settings, has become increasingly popular and widespread across multiple industries. Previously, line skipping options were localized and ad hoc, but now it has become an institutionalized practice decided on the corporate level. From airport security lines to theme parks and even dating apps like Tinder, line cutting is everywhere. Companies that offer line cutting options only see upside, with minimal downsides as customers grumble but still participate. This practice has become a reliable revenue stream, benefiting businesses like Disney parks, which have seen increased spending per guest since introducing premium experiences like fast track line skipping. While line cutting culture seems generally harmless, there are instances, such as paying to cut the line for vaccines during the pandemic, where it can have ethical implications.
The Growth and Risks of Line Cutting
The line cutting trend is expanding rapidly, with ski resorts and potentially grocery stores considering implementing line skipping options. This practice proves to be good business for brands, generating both revenue and customer satisfaction. However, there are risks involved, such as deepening the divide between those who can afford line cutting and those who cannot, and creating hostilities among customers. A ski resort faced backlash when introducing line cutting options, with 13,000 skiers signing a petition against it. While line cutting is currently successful, brands should be cautious about potential backlash and the negative impact on customer loyalty.
The Future of Line Cutting and VIP Programs
Line cutting culture is expected to continue growing and expanding into various industries and businesses. Apple and Trader Joe's are examples of companies that could develop their own VIP programs, offering earlier appointments or expedited checkout. The proliferation of subscription-based services suggests that more people will be willing to pay for these premium experiences. However, as line cutting becomes more prevalent, there is a concern about the increasing cost associated with accessing basic services. While it offers convenience and speed for those who can afford it, it may further marginalize those who cannot.
"Paying to cut the line” mentality is more prevalent than ever. Companies like Clear, Tinder and Universal have all been encouraging VIP line cutting measures where customers can pay a premium to completely bypass wait times. This isn’t anything new, but is this trend good for business? Plus: The EU’s tech woes continue and New York City is suing TikTok, Instagram, Facebook, YouTube and Snapchat.
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