£20k/month High End Quantity Surveyor is Struggling with Marketing (4k)
Mar 26, 2025
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This week, Daniel Armand, a quantity surveyor and founder of Country House Surveying Company, shares his expertise in high-end residential projects. He discusses the critical role of marketing in attracting luxury clients and how building strong relationships with architects is key for success. With insights into innovative strategies like content marketing and Google Ads, Daniel emphasizes the importance of emotional connections in attracting high-value leads. The conversation even takes a humorous turn with property price debates, blending business insights with entertainment!
Daniel's dual role as a quantity surveyor and project manager allows him to provide comprehensive service to affluent clients with complex needs.
Building strong relationships with residential architects is crucial for Daniel to ensure he remains top-of-mind for new high-end projects and referrals.
To expand his client base, Daniel must elevate his marketing by enhancing his online presence and leveraging content marketing strategies to showcase his expertise.
Deep dives
Understanding Daniel's Role
Daniel is a quantity surveyor specialized in managing high-value residential projects, with property values reaching up to £137 million. His role extends beyond typical surveying; he acts as a project manager, coordinating between clients, architects, construction teams, and planning authorities to ensure projects run smoothly and efficiently. He typically charges a fee of three to six percent of the total building cost for his services, focusing on delivering exceptional value and cost-control for affluent clients who often lack the time to manage these complexities themselves. This duality of being able to survey as well as project manage allows him to cater to clients' needs comprehensively, enhancing their overall experience.
Challenges in Client Acquisition
Daniel's primary challenge is attracting the right clientele while maintaining a robust organic referral network that he has built over the last two years. He actively engages with residential architects, who serve as significant supporters and sources of referrals for his business. However, he is concerned about how to stay top-of-mind among these architects and ensure that they think of him when their clients require surveying or project management services. Effectively nurturing these relationships is crucial as he aims to establish a reputation that resonates with potential high-net-worth clients looking for the best in service quality.
Marketing and Branding Improvements
Daniel recognizes a pressing need to elevate his marketing strategies, particularly in a sector where marketing tends to be traditional and low-key. Currently, he lacks a fully developed website, relying only on a landing page that does not adequately represent the scope of his services or successes. To address this, he envisions a more polished online presence that showcases his expertise while conveying an upscale brand image that appeals to affluent clients. This branding transformation is essential, given that impactful marketing will help differentiate his services and attract the right type of clientele, effectively aiding his growth ambitions.
Future Aspirations for Growth
In the coming years, Daniel aims to develop a seamless operational structure for his company, allowing him to focus more on strategic relationships rather than day-to-day operations. He envisions working exclusively with top-tier architects and clients who understand and appreciate the value of his services. His goal is to maintain a lean team of around four professionals supplemented by administrative support, achieving a balanced operational capacity to cater to 20 high-value clients a year. By establishing a solid business infrastructure now, he believes he can effectively scale operations, harnessing organic growth from established architectural relationships.
Embracing Content Marketing Strategies
To enhance his visibility and authority in the luxury property market, Daniel is encouraged to adopt content marketing strategies that resonate with potential clients. This approach includes showcasing the process and artistry involved in building high-end residences through videos and articles, thus adding a narrative dimension to his work. Implementing video content illustrating project milestones can help Daniel connect emotionally with prospective clients, making the overall experience relatable and appealing. Furthermore, incorporating regular newsletters and blog posts will enhance audience engagement, keep his services in mind, and leverage search engine optimization to attract organic traffic to his updated website.
Welcome to the Business Broadcast Podcast! Each week James brings on the show an entrepreneur who shares their biggest challenges and struggles in business.James coaches the business owner through these challenges by asking those hard hitting questions in order to get to the bottom of these problems and help the business owner soar to success.
Find out more from Daniel here: www.countryhousesurveying.co.uk
Who am I?
My name is James Sinclair and I'm the founder and CEO of The Partyman Group of Companies. I started building my business when I was just 16 as a family entertainer after that I built up an entertainment agency, then moved into building a leisure and day nursery businesses. Today we operate a £40 million business which includes leisure, childcare, outdoor attractions, commercial property, arts and crafts manufacturing as well as one of the UK’s oldest Ice cream companies; The Rossi Ice Cream Company.
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