James Sinclair's Business Broadcast £20k/month High End Quantity Surveyor is Struggling with Marketing (4k)
Mar 26, 2025
This week, Daniel Armand, a quantity surveyor and founder of Country House Surveying Company, shares his expertise in high-end residential projects. He discusses the critical role of marketing in attracting luxury clients and how building strong relationships with architects is key for success. With insights into innovative strategies like content marketing and Google Ads, Daniel emphasizes the importance of emotional connections in attracting high-value leads. The conversation even takes a humorous turn with property price debates, blending business insights with entertainment!
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Marketing Strategies for High-End Clients
- Use Google Ads to target high-value clients searching for house building services.
- Create video content showcasing the building process, like "Grand Designs," to attract clients and referrals.
NDA Challenges and Private Client Videos
- Daniel considered creating video content, but non-disclosure agreements with clients posed a challenge.
- James suggested creating private videos for clients as a keepsake and portfolio piece.
Managing Exclusivity and Lead Generation
- Daniel asked about maintaining online exclusivity to avoid spreading services too thin.
- James advised maximizing lead generation and selectively choosing clients, similar to Rolex's strategy.