Grow Your Video Business 209: What Happened This Year and My Goals for the Next w/ Ryan Koral
It’s that time of the year again. Well, it’s the end of the year. That’s why I want to take some time to talk about how it went. There have been wins and there have been losses. Some goals were met and others weren’t. I hope that this will help you get some perspective on how 2020 went for you and set you up for an amazing year ahead.
Key Takeaways
The business and video landscape changed drastically this year. This meant that I had to shift my goals in real-time. Although there were many shortcomings, there were also many successes both expected and unforeseen.
A Rocky Year Indeed
As I imagine it was for you, this past year was a challenge. Plans went out the window pretty fast and we had to adapt very quickly. It’s no surprise that we fell short of our revenue goals. There was even a point when I wasn’t sure if my video production business would even survive.
A Year of Pivots
I’d spent years building my business on meeting and connecting new people. When everything went into lockdown, we had to get creative. That’s when we pivoted to webinars and virtual summits. This became a success that exponentially expanded my email list. Upon reflection, I've come to understand that while the pandemic and shutdowns have certainly been negative, there are still many aspects for which I am grateful.
While I enjoy the work that I do, I know I won’t do it forever. One of my goals for this year was to become superfluous in the sales aspect of my video production company. That’s why, from the start of the year, I worked to put all the pieces together so that my potential replacement could seamlessly come in and find new clients. This involved bringing on another virtual assistant to streamline the process and it has been totally worth it.
New Goals for a New Year
I’ve set some exciting goals going into the new year. We’re going to do more consulting and build out our own marketing strategy. I want to create a digital course to help people make their own videos according to our process. I also want to create a paid online community for my studio where clients can get the guidance they need concerning all things video. These are passive income ideas that have me really excited. So stay tuned over the coming year to find out how it goes.
What are some of your goals for 2021? What pivots did you need to make this year? Leave a comment on the episode page!
In This Episode:
- Why popularity is overrated [2:50]
- Getting creative with webinars, virtual summits, and course creation during the shutdown [9:00]
- How offering video blueprint workshops have led to greater customer satisfaction [19:00]
- Building a company where you can be replaceable [24:50]
- Adapting a schedule for greater satisfaction [34:10]
- New and exciting goals for 2021 [37:40]
Quotes
“Who cares if you’re popular? If you’re a business, you can be popular if that leads to more business. But if it doesn’t lead to more business, then who the heck cares? Then it’s all about ego.” [8:25]
“My goal and hope is not to be required to run our production business. I want our video production business to be able to run without me.” [25:09]
“If you’re not blocking off your schedule, I would challenge you to do that. Look at your schedule. Look at all the things that you need to be doing and heavily consider blocking off your days. You could be more efficient if you’re just thinking about one thing versus moving all over the place and trying to do all the things every single day.”[37:22]
Links:
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Additional Links:
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