Agency #89 - A Founder's Blueprint For A Better Life | Taki Moore
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Sep 12, 2025 
In a dynamic conversation with Taki Moore, a renowned business coach celebrated for his engaging teaching style, they delve into the concept of building a 'Lifestyle Empire.' Taki emphasizes redefining success by balancing money, meaning, and freedom. He discusses the transformative power of delegation, shares insights on real productivity versus busyness, and encourages a joyful approach to financial goals. Their discussion also spans the importance of personal storytelling in a digital age and maintaining a positive outlook for authentic connections.
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Lifestyle Empire Framework
- Money, meaning, and freedom form a single measurable framework for a desirable business life.
- Taki calls this a 'Lifestyle Empire' where business growth improves life, not sacrifices it.
Use 'Fun Tickets' To Fund Goals
- Treat money as 'fun tickets' to motivate campaigns tied to specific goals.
- Decide the prize first, then run a simple targeted campaign to fund it (the 'swimming pool' approach).
Buying A Land Rover With A Campaign
- Taki bought a 1965 Land Rover by running a small paid event at his house called a 'swimming pool' campaign.
- He gave attendees ticket-stubs tied to parts of the car and scratched them off as sales came in to make the process playful.
