In episode 041, I had the pleasure of chatting with Arturo Isola, Co-Founder of Amazzoni Gin. An architect and designer by training, he entered the Drinks Industry co-creating the first Brazilian Gin on his journey to craft the perfect Negroni. I hope you will enjoy this inspiring Founder’s story.

Timestamps

0:00 Introduction

2:16 The First Brazilian Gin

8:48 Brand or Liquid Led Business?

13:14 Conceiving The Business Idea

20:06 Breaking into the On-Trade

23:02 Starting Without Investors

27:45 Entrepreneurs and Consistency

32:21 Should You Adapt to the Market?

37:00 Committing to The Dream

41:34 Contact Info & Ending

About the Host: Chris Maffeo

About the Guest: Arturo Isola

TE Wecker am 27.05.2025