We Are For Good Podcast - The Podcast for Nonprofits 417. Your Email Marketing Masterclass - Katelyn Baughan
Meet Katelyn. After working with leading nonprofits and managing multi-million dollar digital fundraising campaigns, she fell in love with email marketing and its power to raise funds and increase ROI. She’s walking us through a mini email marketing masterclass and how to stand out in overflowing email accounts. Tune in as we dive into the marketing channel that has the highest return on investment 📧
💡Learn
- The importance of email marketing + key KPIs
- How to start your email list + create value to grow it
- Case studies of orgs doing email well
Today's Guest
Katelyn Baughan, Founder, KB Digital
Episode Highlights
- Katelyn’s story and journey to where she is today (2:20)
- Tips for starting, analyzing and growing your email list (9:30)
- Cutting through the noise in crowded inboxes (20:00)
- Case studies (23:00)
- A powerful moment of philanthropy in Katelyn’s life (25:00)
- Katelyn’s One Good Thing: Take a break and rest. (27:00)
For more information + episode details visit: weareforgood.com/episode/417.
About our Sponsor Givebutter 💛
Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.
Thank you to our partners 🩵
Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.
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