Scaling Up Business with Bill Gallagher 187: Andy Buyting — Strategic Marketing for the 2020s
Today’s episode is all about marketing, marketing, marketing! How do we integrate old-school marketing with new-school methods? Is it possible to do it in a cost-effective, repeatable way? Our guest has some answers!
Andy Buyting is an established thought leader in the world of content marketing and brand positioning. He is a TEDx speaker and the author of two books: The Retailer's Roadmap to Success and How to Win Clients & Influence People. Andy has successfully leveraged his integrated marketing approach to print, digital, and through interactive marketing, to help captivate an audience and build reputation.
When Andy was in Verne Harnish’s program, Birthing of Giants, he was exposed to the concept of building a reputation through print media. Andy was running the marketing for his retail family business and he decided to launch their own retail magazine. This helped the business tremendously because they were the only retailer who had a magazine!
Through his magazine, other retailers/businesses throughout the country were approaching Andy and asking if he could replicate the same thing for their business. He developed a program so that companies could quickly create their own plug-and-play magazine.
The next thing he knew, he was building a magazine company on the back of his retail business and leveraging his customers’ mailing lists. His first issue with these partners had a print and distribution size that was 4X the size of the largest home and garden magazine in Canada, which had been in print for 120 years. After that, the rest was history.
Interview Links:
The Retailer's Roadmap to Success: 33 Secrets for Driving Your Business to the Next Level How to Win Clients & Influence People: Create Instant Credibility and Gain an Unfair Advantage Over Your Competition “Become the Yellow Flower in the Sea of Red” | Andy Buyting | TEDxUNB Birthingofgiants.com
Resources:
Scaling Up Workshop: Interested in attending one of our workshops? We have a few $100 discounts for our loyal podcast listeners!Scaling Up for Business Growth Workshop: Take the first step to mastering the Rockefeller Habits by attending one of our workshops.
Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)