The BEST way to sell coaching / training

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Ever wonder why 90% of personal trainers quit within their first year? The answer lies not in their fitness knowledge but in their approach to sales. This eye-opening episode dismantles the myth that great trainers don't need to be salespeople and reveals why embracing your role in sales is essential for career longevity.

Through engaging stories and practical examples, we explore the Four C's framework that transforms awkward sales conversations into authentic value propositions: Competence in your craft, Confidence in your delivery, Control of the consultation, and consistent Contact with prospects. You'll witness firsthand how these principles apply through real-world scenarios, from signing new clients to handling common objections like "it's too expensive" or "I need to talk to my partner."

The most powerful revelation comes in understanding the core emotional motivations behind every fitness goal. Beyond surface-level desires to lose weight or gain strength, clients ultimately want to look better naked, perform better physically, or live without pain. By connecting your services directly to these fundamental needs, you'll create irresistible value that clients can't find elsewhere.

Whether you're struggling with sales conversations or simply want to elevate your client acquisition strategy, this episode provides actionable techniques to shift from transactional thinking to relationship building. You'll discover why the most successful trainers focus on long-term client retention rather than quick closes, and how adding value at every interaction builds a sustainable practice.

Ready to transform your approach to fitness sales and build a thriving career? Subscribe to the Show Up Fitness Podcast and visit showupfitness.com to learn more about our personal training certification programs, including upcoming seminars in Denver, Miami, Santa Monica, and Atlanta.

Want to become a SUCCESSFUL personal trainer? SUF-CPT is the FASTEST growing personal training certification in the world!

Want to ask us a question? Email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show!

Website: https://www.showupfitness.com/
Become a Successful Personal Trainer Book Vol. 2 (Amazon): https://a.co/d/1aoRnqA
NASM / ACE / ISSA study guide: https://www.showupfitness.com