Small Business PR
How to be authentic as f*ck in your marketing w/Sun Yi
Aug 26, 2024
Sun Yi, a storyteller and marketing expert, has built an impressive organic following of over 150k on social media. He emphasizes the power of authenticity in marketing, advocating for genuine engagement over mere follower counts. Sun shares strategies for crafting relatable content, simplifying messages, and using storytelling to connect with audiences. He discusses the evolving landscape of marketing, focusing on emotional appeal and the importance of addressing consumer pain points, making it clear that true connection is key in a saturated market.
35:52
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Quick takeaways
- Authenticity in marketing, focusing on relatable storytelling and simple language, is essential for building strong connections with your audience.
- Growth on platforms like Instagram requires patience and consistency, as audience engagement can be unpredictable and often benefits from viral moments.
Deep dives
The Journey of Growth on Instagram
Building a following on Instagram often follows a non-linear trajectory, as demonstrated by one user's experience of growing from zero to 60,000 followers in just nine months, and then to 130,000 thereafter. Growth can be unpredictable, with periods of stagnation followed by sudden spikes, often caused by viral content. Many users give up too soon after only a few months of effort, missing out on potential exponential growth if they persisted just a little longer. This emphasizes the importance of consistency in posting content and being patient with the process.
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