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How to be authentic as f*ck in your marketing w/Sun Yi

Small Business PR

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Authenticity in Marketing

This chapter explores the shift in consumer preferences towards authenticity and relatability over traditional expert language in marketing. It emphasizes the power of storytelling, connecting personal experiences with audience needs, and highlights the importance of addressing customer pain points. The discussion also covers simplifying messages to resonate better with consumers and understanding their psychological motivations behind purchasing decisions.

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