If you run a B2B or even a B2C, you’ve probably dipped your toe into marketing automation. Joe's guest this week became one of the pioneers of digital marketing when she purchased her first marketing automation system in 2004 (two years BEFORE Twitter was founded). Then in 2007, she moved from practitioner to trusted advisor for marketing leaders when she became a partner of the Pedowitz Group. Her name is Dr. Debbie Qaqish, and she is the author of From Backroom To Boardroom: Earn Your Seat With Strategic Marketing Operations.
