Want to understand MARKETING? | Rajesh Srivastava, Fmr President, JK Helene Curtis, Author, The New Rules of Business

Marketing strategy can be very subjective. Marketing in one field can be completely different from marketing in another field. But one thing which is common in every field is understanding the customer. Mr. Rajesh Srivastava is a startup mentor and renowned expert in marketing. He is the former President of JK Helene Curtis. Rajesh has authored a book called 'The New Rules of Business'. He also writes for several publications.