Storytelling structure leverages emotion to create value.
How much value?
It could be as much as 3000%.
Sounds too good to be true, right? That's why I took the time to explain the mechanics of how it works so you can use storytelling to maximize the value of your brand.
In this episode, I present my theory on the origin of value, show you how to produce an emotional delta to create value, and even discuss how copywriting leads back to the foundations of storytelling.
REFERENCE
CONNECT WITH BRYCE AT MCNABB STORYTELLING
Storytelligent | Brand Storytelling with Bryce McNabb