The Google Ads Podcast
Deep Dive Into Contribution Margin and Why It's Important in Marketing
Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, is back to talk about contribution margin and its importance in marketing and business operations. Listen to this episode as Caden Thompson, our Google Ads Strategist, sits down with Nathan in this deep dive about contribution margin. Learn more about:
What contribution margin is
The three types of contribution margin and which one to track for eCommerce
Methods for tracking contribution margin
The relationship between contribution margin and other KPIs
Connect with Nathan Perdriau and Blue Sense Digital here:
Blue Sense Digital website: https://www.bluesensedigital.com.au/
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0:00 Intro
0:25 Deep Dive Into Contribution Margin and Why Its Important in Marketing
1:55 What is contribution margin?
5:33 How to start if you have a lot of products
12:10 Methods for tracking contribution margin
13:16 eCommerce Discounting Model
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