Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, is back to talk about contribution margin and its importance in marketing and business operations. Listen to this episode as Caden Thompson, our Google Ads Strategist, sits down with Nathan in this deep dive about contribution margin. Learn more about:

What contribution margin is

The three types of contribution margin and which one to track for eCommerce

Methods for tracking contribution margin

The relationship between contribution margin and other KPIs

Connect with Nathan Perdriau and Blue Sense Digital here:

Blue Sense Digital website: https://www.bluesensedigital.com.au/

Nathan on LinkedIn:  

 / nathan-perdriau  

YouTube channel:   

 / @bluesensedigital  

Podcast:   

 / @blues-brothers-podcast  

Related videos:

🔥 The Move to a One-Click World and How It’s Changing the Agency Space:   

 • 🔥 The Move to a One-Click World and H...  

0:00 Intro

0:25 Deep Dive Into Contribution Margin and Why Its Important in Marketing

1:55 What is contribution margin?

5:33 How to start if you have a lot of products

12:10 Methods for tracking contribution margin

13:16 eCommerce Discounting Model

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