Have you ever noticed that you tend to have your best ideas in the shower? If so, you’re not alone! A 2014 study conducted by cognitive psychologist Scott Barry Kaufman found that 72% of people get creative ideas while showering. So it’s really not a coincidence.

Science has shown that taking a shower is actually a perfect combination of a few factors which allow for optimal creativity. Struggling to solve a particularly complicated problem at work or in your studies? Need to come up with the perfect Christmas gift idea, or plan an event? Try jumping in the shower; you’d be surprised how often it’s more effective than continuing to grind away or hoping for a flash of inspiration.

How can taking a shower boost creativity? Do hormones have anything to do with it? Does this state of mind have a name? In under 3 minutes, we answer your questions!

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A Bababam Originals podcast, written and produced by Joseph Chance.

First broadcast: 4/12/22

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Why do we get great ideas in the shower?