Your Company's Data Is Garbage (And It Will Kill Your AI)

Your Company's Data Is Garbage (And It Will Kill Your AI). In this interview, Pipeliner CRM's Chief Strategy & Marketing Officer, John Golden, gives a stark warning to founders: the biggest challenge for companies implementing AI is data integrity. He argues that "most companies' data is not clean. It's garbage," and that even the best AI will fail if it's fed bad data ("garbage in, garbage out"). John also predicts that AI will make "mid-range or low-range kinda salespeople" obsolete, forcing them to upskill or get left behind . Finally, he explains the number one mistake founders make in sales—approaching it in a "chaotic way" and using an Excel sheet instead of building a real process with a proper CRM. Check out the company: https://pipelinercrm.com

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🕒 CHAPTERS

00:00 - The #1 Mistake Founders Make in Sales

02:45 - If You Use Excel as a CRM, You've Already Failed

05:10 - The "Build It and They Shall Come" Fallacy

07:30 - AI Is Coming For "Mid-Range" Salespeople

11:15 - The Future of Software Is Voice, Not Clicks

14:05 - Your Company's Data Is Garbage (And It Will Kill Your AI)

18:20 - How to Escape the "Feast or Famine" Cycle

21:00 - The Liquidity Trap That Kills Young Businesses

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