Red with anger or feeling blue? The link between color and emotion, with Domicele Jonauskaite, PhD

Universal color-emotion associations

Research conducted by Dr. Domencella Jonaskeita reveals that the links between colors and emotions are universal. Regardless of cultural background, people across the globe associate red with anger and love, yellow with joy, and black with sadness. While there are also culture-specific associations, cultural factors tend to shape universally-based color-emotion associations. This suggests that color-emotion associations are learned over time through societal influences. Additionally, research on blind participants shows that even individuals who have never seen colors in their lives can still associate colors with emotions in a similar way. This reinforces the idea that color-emotion associations are conceptual rather than solely based on perceptual experiences.