Color-Emotion Associations: Universality and Culture-Specific

When you’re sad, do you say that you’re feeling blue? Have you ever felt green with envy? Domicele Jonauskaite, PhD, of the University of Vienna, discusses why language so often links color with emotion, whether those links are universal or differ by culture, whether colors can actually make us feel calm or sad or angry, why people’s favorite colors don’t really tell us anything about their personality, and more.

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